Wednesday, August 28, 2013

We Can't Stop... Talking About Miley Cyrus

Days after her performance, the world is still buzzing about Miley Cyrus and her performance at the VMAs.

This picture pretty much sums it up, in case you live in the outer-vortex of pop culture.
Source: Getty Images

It was all tongue and very raunchy. Man, her tongue.

But, really, could we have expected any less? Her latest hit, We Can't Stop, has over 162 million hits on YouTube alone (not to mention #4 on iTunes' Top Music Downloads, just under folks like Katy Perry and Lady Gaga) and, there, already, we got a glimpse of the ever-evolving, ever-straying-away-from-Disney sexual princess, tongue and twerk and crotch and all.

I just finished reading Miley Cyrus Inc.'s Branding Tips (via LinkedIn, no less!) and, despite the author's disapproval, personally, I think the girl got it right. Miley continues to engage audiences, larger and larger, and gives people something to talk about. As an entertainer, it's basically her job to do that and one she's obviously doing well. Marketers and branders can all learn from it since, apparently, We Can't Stop watching or talking about her.

That said, though, from a different, non-business perspective, where should the line be drawn? While her marketing/branding/engagement skills are top notch, as a public figure to such an influential demographic, is she violating her responsibility as a role model, which, unavoidably, she is and cannot escape. We get angry when images of murderers are shared and, arguably, idolized in the mass media, like when the Boston Marathon bomber was beautifully portrayed on the cover of Rolling Stone magazine. Equally, are we doing the same with Miley?

As a parent to a little girl [thankfully(?) not old enough to understand any of this], what would I say and how would I react if she were to have seen Miley's performance as, say, a t(w)eenager? Surely, I don't condone porn stars, which Miley is unfortunately erring on the side of; on the other hand, I don't know if the world really realizes how young Miley still is— she's not even 21 yet. Despite all the money and fame, she's still a kid and will make mistakes and go through stupid phases. As much as a role model I think/know she is, as a parent, my reaction would be continuous and way pre-determined. Way.

We all know entertainers and mass media are out there and can influence our kids, even ourselves. It's our jobs as parents not necessarily to abhor and shun it, because likewise, they can also be very positive forces in our lives and they're just sometimes simply unavoidable. In the very least, Miley wasn't hurting anyone, with the exception of maybe herself? (TBD) and some eyeballs and stomachs (which could have easily told their hands to change the channel). Take it/her for what it's worth (possibly nothing). Teach your kids values and media literacy and move on.

Here's a clip of her lyrics:
It's our song we can sing if we want to
It's my mouth I can say what I want to...

And we can't stop
And we won't stop
We run things, things don't run we
Don't take nothing from nobody
Yeah, yeah, yeah, yeah, ehh

And this is what I take— (See the positive in everything).
' Source


What (positive) things can you take away from Miley's performance or after-effects thereof? Share your Comments below or Tweet/Instagram us your thoughts, we'd love to hear! xoxo

Happy Healthy Juicy Positivity!

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