Woah, I just saw a Starbucks ad. ..On television! ..I didn't know they did that. Aren't they *like* infamous for non-televised advertising and doing so Via (literally, which isn't that great) store locations *like* on every other block?
On the other hand, I did recently notice one of two locations, as aforementioned, a block apart from each other, sandwiching the Mud Truck no less, on Astor Place did close. Times are rough, even for Java the Hut it looks like, and cost of an ad probably is cheaper than maintaining a store['s rent].
The ad I saw [multiple times] ran during a commercial break during the re-run of the MTV Movie Awards— geared toward young folk... umm, such as myself?. Considering the high humidity heatwave we had last week, I suppose it is frappe season, so what better time, huh?
Also, considering a medium [or 'grande'] goes for nearly $5+, I'm thinking a) they can afford it, b) the competition undeniably is getting fiercer, what, with McCafe, DD, and Jamba all scrambling for market share, and c) given the age group, it'll be worth the investment in the hefty, branded long run.
Five bucks for a drink, though.. A drink! While I understand times have changed, I ponder whether such a price point is reasonable or completely outrageous, by considering alternative edible options one Hone$t Abe can afford. Let's see.. $5 or less these days can get you..
$1 per 3 lbs. bag x 5 = $5.
Ok, so I guess I didn't need to make a list to verify that five bucks for coffee is steep. On the other hand, Starbucks admittedly is convenient when you need a place to study, have time to kill, need somewhere to rest, or just really have to go— all of which sort of make up for the occasional indulgent co$tly treat. And, as always, everything in, as long as in moderation.
Happy Healthy on your wallet But Juicy enough to enjoy, ≤$5 Eats [& Drinks]!
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